The Blonde & The Beard (aka Julie & Lucas) are a multi-award-winning creative / creative director team with a combined 50 years in the game in the world's best agencies and companies such as Meta, Mother, R/GA, W+K and many more. We're all about ideas, so whether it's a huge campaign, culture-smashing stunt, stunning script-frenzy or game-changing social you're after, we'll give it our best. We're fully remote. Lucas speaks Portuguese and Spanish. Julie is proudly disabled and specialises in accessibility of content. Drop us a line...
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We partnered with the brilliant Forsman & Bodenfors Singapore to create Kami, the first disabled Virtual Influencer, created from 100 women and girls with Down Syndrome for Down Syndrome International, and headed by an exec producer who was an influencer with Down Syndrome. Kami won 3x gongs at Cannes and a host of other awards and has gone on to be repped by the virtual influence agency The Diigitals.
To highlight Hellmann's drive to help people use up their over-stocked leftovers during Covid, we created a live social cooking show where the 'bootstrap cook' Jack Monroe helped viewers to use up their leftovers. Joined by celebrity cooks and foodie influencers, Jack demonstrated dishes, answered leftover queries and generally had a blast, generating huge message association and campaign awareness results in the process.
To suport the launch of TED founder Chris Anderson's new book Infectious Generosity we were asked to create 101 pieces of social content, each telling a story of infectious Generosity from around the world.
As an ongoing partnership with the supercool (literally) water bottle brand Chilly's this is one of a number of projects for seasonal campaigns across their range of products.
Working with the excellent Tommy's, Pavillion Works and typography hero Mat Voyce, this duo of social videos (this one with freestyle football and poetry) celebrated the women's game.
Using international Yoga influencers we create the world's biggest yoga class, live across socials to fundraise for Covid relief in India. The classes clocked-up 12.5K watch hours and drew celebrity participants all over the world.
With this TV spot and subsequent socials we celebrated Indian traditional dance, vibrant colour palette and landscapes, combining them with the love of cooking and their richly spiced cuisine. Yum.
Using international Yoga influencers we created the world's biggest yoga class, live across socials to fundraise for Covid relief in India. The classes clocked-up 12.5K watch hours and drew celebrity participants all over the world.
We could've made a boring ad for cheese. Instead we made a smooooooth Jazz record label represented by the iconic European cheese brand, famed for its smoooooooth taste.
Battered fish with salt and vinegar smells amazing. Like, truly amazing. So we went to Clovelly in Devon and made a slightly deranged ad about that. We like to think it's almost folk horror.
Real stories of bigotry, bias and discrimination as experienced by a group of school kids, this campaign was a partnership between five different anti-hate speech organisations and Meta.
We directed and shot a music video on 16mm film in the Wiltshire countryside for Aubin & Wills and the production of folk act Blue Rose Code's album.
We created a content series 'Desert Island Dishes' that also became a series of TV shorts for the Good Food channel. It was like Desert Island Discs but for food. This was years before the Off Menu podcast and we'd love to think they borrowed our idea.
Visa were sponsors for the Rio Olympics but needed their campaign to work across four countries who don't speak the same language. So we went super silly, with a live Olympics improv series where our hosts re-enacted the days events whilst being utterly ridiculous. The content got more views than the opening ceremony of the actual Olympics did in the UK. Absurd.
We helped Selfridges work with a collection of celebrated Augmented and Virtual Reality artists to create content using the VR & AR aesthetic for their upcoming New World Order season. Here's some of the brilliant and bizarre result.
One of a host of collaborative projects with Gucci Beauty, the Eyes-O-Matic AR filter modelled by singer Dani Miller was in celebration of the mascara's famed and fun 'clump look'.
We made a aa few terrifying gangster Panda ads, where generally he's threaten the viewers unless they ate Fox's biscwits, obvs.
We created a series of FOOH ads for social for this car brand. And we learnt an unholy amount about lighting and low budgets.
We created a character, kids book and wider campaign including print, press, packaging and in-store for this iconic French beauty brand that wanted to stand out in the beauty space.
Make Noise Beautiful was a campaign for Flare Audio that used an illustrator from the autism community to create content that would reflect the human benefits of the product.
We've made a book for pre-school children to help them understand life's daily routines, and a disaster relief fundraising book helping victims of the devastating floods in Brazil.
KID'S ANIMATIONS
KID'S ANIMATIONS
Working with the brilliant Rumpus Animations, and for the BBC Ignite project, we've been creating a number of children's animations. These two, Chin & Wag, love collecting regional dialects and the languages spoken across the UK. We're currenlty also working on 'The Gigglers' about a group of school mates who are disabled in different ways and an unusual Llama family.
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